
Viral Agency
​About Client
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​RMIT Academic and Wellbeing Integration (AWA) is one of the services in RMIT assisting students in becoming engaged participants as they navigate a variety of academic and personal problems. AWA's vision is to “embrace difference, harness passion, release imagination, embody courage and agility: Graduates ready for life and work”. AWA targets at increasing the engagement among RMIT students as much as possible.
Challenge
With the low performance, lack of understanding and limitation for the budget of the project, in order to meet the need from the client of learning about health issues in the context of education to have a prepared mindset among RMIT students and raising the engagement, "Small Leaps, Big Changes" is proposed to be executed from March 2023 to June 2023.
PROJECT PROPOSAL
Our team proposed the creative concepts for "Small Leaps, Big Changes" project.
PROJECT KICK-START
In response to the client's request, Project Kickstart has been proposed to offer key results and insight outputs for the intended audience.
PROJECT SHOWCASE
Based on the feedback from the client, our team came up with the result of turning the three creative concepts into a series.