Viral Agency
How the creative concepts of "Small Leaps, Big Changes" comes into life?
VISUAL MATERIALS
Key visual
The key visual includes some elements:
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The dolphin illustrates for the friendliness and kind.
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Green color shows the high spirit and determination, energy and happiness.
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​It brings the friendly and inspiring tone of voice to the target audience.
Template
The templates are utilized on Facebook and Instagram story, which will be featured on @rmituniversityvietnam’s highlight section in order to help RMIT university community, especially RMIT students to discover their personality. This tactic will be carried out in phase 1, from week 1 to week 4
Podcast
The podcast series is produced to share about the feelings and problems when studying in RMIT university. There are 4 podcast episodes that will be run in phase 2, from week 5 to week 8.
The visual of podcast episode 1 and sneak peek illustrating the host of the podcast, the influencer and the platform.
Gifts
For those who participate in the talk show of AWA will receive a gift.
RATIONALE
UNIQUE
For the first time, RMIT produced a series of mainstream podcast episodes centered around RMIT students' lives, as well as their successes and problems.
VIRAL
Engaging and contagious media tactics that will resonate with the RMIT student community.
MEANINGFUL
Each podcast episode featured relatable aspects and insights. Furthermore, each activity serves as a guide and source of assistance for RMIT students’ current problems. We destigmatized mental well-being topics with straightforward discussions that push for positivity.
​CAMPAIGN FRAMEWORK
We divided the main message into three smaller messages with three major hook strategies.