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SMALL LEAPS, BIG CHANGES

Our Client

RMIT Academic and Wellbeing Integration (AWA) is one of the services in RMIT assisting students in becoming engaged participants as they navigate a variety of academic and personal problems. AWA's vision is to “embrace difference, harness passion, release imagination, embody courage and agility: Graduates ready for life and work”. AWA targets at increasing the engagement among RMIT students as much as possible.

Project Summary

SMALL LEAPS, BIG CHANGES

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This project is to persuade RMIT students to be aware of and consider using RMIT Academic and Wellbeing Integration’s (AWA) service by informing and making them believe that AWA experts not only offer effective tips to excel in university, but also can be supportive towards students’ transition into adulthood.

Strategy

Our team developed the project's objectives, key message, and creative concept based on our understanding of the target audience.

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Execution

A closer look at the media plan, content, and visuals used to execute this project.

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